Optimising Your Amazon Advertising is Hard...

AdRazor Fixes That

AdRazor - The One That Doesn't Use AI

Unlike many of the other options around we've deliberately designed AdRazor to NOT rely on artificial intelligence to try to anticipate what's going to happen in the future.

That's not to say that there's anything wrong in using AI. But we wanted AdRazor to enable you to see what is happening and to help you understand why (if you want to know)... to enable you to make better decisions in future.

There aren't any secret algorithms in AdRazor... just

• a thorough understanding of exactly how Amazon Advertising really works (which is quite different to how you would expect it to work... in critical - and potentially expensive - ways)...
• a lot of number crunching,  analysing your past, factual, Amazon Advertising history to show you exactly how it has performed and enabling you to slice and dice it in numerous different ways
• an incredibly intuitive and flexible way to present the analysis for you to make quick and easy decisions. You can combine and filter data, see colour-coded historical analysis

Whether you want to

• run a quick weekly/monthly routine maintenance of your Advertising Campaigns - imagine being able to identify and block any unprofitable search terms in under 5 minutes... and with zero danger of unexpected consequences
• take a deep-dive to closely investigate what is happening with a Campaign, or an AdGroup, or a Product...
• see the context of your data (should that search term which has been too expensive over the last month... or is it historically profitable and deserving of a more flexible approach?)

In seconds AdRazor allows you to run profit-increasing analysis which would either take hours with Excel... or which would just not be possible.

AdRazor shows you your data exactly as Amazon treats it.

What you see will probably surprise you.

Why?

Because Amazon Advertising doesn't always work as you would expect it to work... in very important - and potentially expensive - ways. And that will also, no doubt, explain why some of your past actions have had very unexpected, and usually negative, results and you couldn't work out why.  Until now.

This means you can see instantly the true implications of your actions.

If you want to understand how your advertising is performing... and use that understanding to make more profitable decisions in future... then you need AdRazor.

We're Amazon Advertisers like you.  

We're Amazon Advertisers like you.  We've been doing it since 2013.  

It has always been a powerful generator of sales. And in the early days it was incredibly cheap too. But as it has become more competitive the costs have increased sharply and it's increasingly important to manage it closely.

But we couldn't get consistent, profitable results with the data that Amazon provides. So, after many different attempts, we built AdRazor for ourselves because we wanted to:

• see what was happening
• understand why it was happening
• leverage that knowledge to make more profitable decisions in future
• use our advertising history to create an ever expanding competitive advantage - a database of knowledge which expands automatically each day and is exclusive to us, so we can easily see, for example, which search terms are seasonal and when we should run them.
• do all of this in a few minutes per week (under 5 minutes unless we're analysing the data for research purposes e.g. to help with writing product names, bullet points or search terms; or creating new ad campaigns or new products)

Does AdRazor Work For All Amazon Advertising Types?

No.  

We've focused on mastering one area, and doing it incredibly well, before expanding AdRazor further (which we will in future).

AdRazor currently helps optimise Product Advertising in English speaking countries for:

• targeting by keyword / search term
• targeting by product / ASIN

It's equally effective for SellerCentral or VendorCentral accounts...

And if you advertise with both SellerCentral and VendorCentral (as we do) you can even see your combined data, allowing you to analyse your advertising performance country-wide.

Even if you only use AdRazor for the 14 day trial period you will be able to analyse 75 days of your data and, with that data and AdRazor's unique analysis you will, at the very least, have a greater understanding as to why your advertising is performing as it is.

And almost certainly you will have more profitable Campaigns and AdGroups and you will know which search terms you must not exclude at any cost... even though, on the surface, they look unprofitable.  (That sounds illogical until you see how Amazon really sees your search terms... and AdRazor shows you that).

Is AdRazor Right For You?
14 Day Trial - 3 Minute Setup - We'll Send You A Report Showing The Quick-Win Changes You Can Make Within 15 Minutes

If any of the following are true then you should definitely put AdRazor to the test (after all you have nothing to lose and you could increase your advertising profitability significantly in just the 14 day free trial period):

• you feel that your Amazon Advertising could be more profitable but you're not sure how
• you'd like to reduce the amount of time that you spend managing your advertising while knowing that it is running optimally
• your heart sinks when you're faced with the Amazon advertising bulk download spreadsheet and its 1,000's or 10,000's of rows. Worse still, any decisions you make from looking at that spreadsheet are probably wrong, for reasons you can't possibly see in Excel.
• you want to be able to use your Amazon Advertising to give you a massive advantage against your competitors
• you want to be able to run automatically targeted campaigns aggressively, safe in the knowledge that you can identify and stop the poor performing search terms and ASINS quickly, leaving just the ones that are profitable
• you want to be able to leverage your data when creating new Campaigns and/or AdGroups

AdRazor Rescues You From Goldilocks Syndrome

Overview Level - Too Little Detail

When we used to run our advertising from just the data that Amazon gave us we found that:

The OVERVIEW LEVEL (the only way we could run a quick health-check of our account) gave us good headline figures.  We could see instantly the overall campaign figures for

• Sales
• Spend
• Advertising Cost Of Sale (ACOS)

and then we could click through to see the same figures for the AdGroups (except we had a lot of AdGroups so that quickly became unwieldy).

But trying to route out unprofitable search terms that way became impossible.  It was just too cumbersome.  So if we wanted to do that we would analyse the bulk download spreadsheet.

Bulk Download Spreadsheet - Too Much Detail

But this was the opposite extreme.  We couldn't get an overview from the information in the spreadsheet because it was down at the data level.

So we'd keep things simple... looking for search terms which were clearly unprofitable and we'd add them to our negative keywords list.

Job done.  We'd wipe the sweat off our brows, safe in the knowledge that we'd conquered the bulk download spreadsheet test.

And the following week we'd log into our Amazon Advertising account safe in the knowledge that the figures would have improved.

All Logic Says That Things Should Have Improved...
Instead They'd Got Even Worse

We had to find out why.

So we spent years testing, analysing, refining, understanding... and programming the knowledge into a platform for our own use... AdRazor.

AdRazor - Just Right (aka As Much Or As Little Detail As You Want)

What you see onscreen shows you the true values of your search terms... how much they cost you, how much they earn you in sales... and the true ACOS.

Only with the data that AdRazor makes available to you can you be confident that you are making the most intelligent and profitable decisions.

Stop Losing Access To Your Valuable Data

We decided at the outset that we wanted AdRazor to become more valuable to us with each week that passed.

With the Amazon Advertising bulk download spreadsheets we were limited to, at most, the previous 60 days of data.  That gave us a brief snapshot of what was happening at the time but it didn't allow longer term analysis.

AdRazor allows you to analyse your data over any time period you choose.  If AdRazor has the data... you can use it to your advantage.

When you sign up to the AdRazor trial your last 60 days of advertising data are downloaded to your account.  And from then on, for as long as your AdRazor account is live, your database grows, day by day... and you can use it all, at any time.

So you can easily see which search terms are:

• long term profitable but are having a bad few weeks (do you really want to block those?  you probably would have from the raw data in your bulk download spreadsheet)
• seasonal e.g. which work well in November & December but are terrible in January & February (that's valuable information for next year)
• super-profitable and should be used for future Campaigns/AdGroups/Products
• always loss-making and should be added to negative search terms lists for future Campaigns/AdGroups/Products

... this is the tip of the iceberg.
‍
With the standard Amazon Ad reporting you lose the ability to analyse your data in detail as soon as it becomes 61 days old.

With AdRazor your data increases each day, growing your unfair advantage over your competitors.  

Our data - which we use to run our own SellerCentral and VendorCentral advertising accounts starts back in September 2019 when we created the first, internal incarnation of AdRazor... just imagine how much of an advantage that gives us : )